“Hey guys, let’s only sell our product in shops specifically made for selling our product, not advertise on any major forms of media, and otherwise continue using a 50 year old business strategy in a media market that exists in the 21st century”
“And then blame poor sales on the fans for not caring enough”
“And instead of improving our business model and catching up with the independent comics scene, let’s have a race to the bottom to see who really can get Lowest Common Denominator the fastest”
and then they high five each other and drink until they can’t see
it seems like
To me, they would be better served doing this:
Fewer comics, with fewer writers, on a consistent release schedule being sold in supermarket magazine racks and book sections, as well as a much better digital distribution system
Also more television and internet advertisement.
As opposed to… no television and internet ads.
Do you have any idea how intimidating it is to walk into a COMIC BOOK STORE as a person who doesn’t know much about comics? It’s like wandering into a library and telling the librarian “Well I only know about half the alphabet, but what books would you suggest?”
The method of distribution is so dated and not inclusive at all it’s insane."-
Alex, on DC’s current marketing strategy [ie - leaking that a major character people love and care about is going to die to boost sales of a poor book]. I like it when non-comic pals point out how fucking terrible comics are.
Especially his last point, considering that over half the fanbase treats you like shit if you don’t know more than one Robin, especially if you’re not a dude.
I feel like a good internet database made BY the comic company with little suggestions here or there for comics would be very helpful considering I use comic databases half the time just to get into a character. It’s hard just picking up a random trade, because it’s always a gamble because you won’t know the quality of the writing, or the like.